Figma frequently asked question (FAQ) page examples

An FAQ page is worth building only if the questions on it are real. Pull them from your support inbox, your sales calls, and the searches people run inside your docs, and the page starts deflecting tickets within a week.

Invent them and you get the version everyone has seen: "Why should I choose you?" answered in marketing copy, sitting between a question about refunds nobody wrote and a question about integrations nobody asked. The examples above give you the page structure. The question list is the part only you can write.

Accordion or just show the answers

The default assumption is that questions collapse. That is not always right. NN/g's work on accordions and complex content makes the case that relevance beats page length: if someone will want most of the answers, hiding them behind clicks adds cost for nothing, and it defeats in-page search.

The practical split is volume. Six questions on a pricing objection page should sit open. Thirty questions grouped into billing, security, and account sections need collapsing, or the page becomes a scroll bar. If you do collapse them, follow the W3C accordion pattern: each header is a button, Enter and Space toggle it, and every header stays in the normal tab order.

Does FAQPage schema still matter

Not for rich results. Google narrowed FAQ rich results to government and health sites in 2023 and stopped showing them altogether in May 2026, and FAQ no longer appears in the list of documented features in Google's structured data gallery.

Leaving the markup on the page does no harm, and a case can still be made for machine-readable question and answer pairs. But it should no longer be the reason the page exists, and it is definitely not a reason to pad the page with questions nobody asks. Clear headings, one question per heading, and answers that begin with the answer will serve you better than any markup.

What goes below the questions

The interesting variation across these examples is what follows the FAQ section, because an FAQ page is usually not the end of the journey. Some continue into a content section for longer explanations that do not fit a short answer. A question that needs more than that usually wants its own informational page.

Some add a features section, a team section for the questions that are really about trust, or a testimonial to close an objection the FAQ just raised. Most end with a CTA section, a newsletter sign up, or both, and one example runs two CTA sections back to back for readers who reached the bottom without deciding. Every example uses the same FAQ sections, content sections, CTA sections, and footers as the rest of the marketing site, so reordering that stack is a matter of dragging frames.

Each page is drawn at 1,440px on desktop and 375px on mobile, in light and dark. The mobile versions matter more here than on most marketing pages: FAQ traffic skews toward people mid-problem on a phone, and a question list that needs pinch-zooming is a support ticket in waiting.

There is a coded version of all of this. Untitled UI React FAQ pages are open source, built with Tailwind CSS and React Aria, with the accordion keyboard and expanded-state behavior handled for you.